Is Your Property for Sale? Make Sure You Adopt the Right Selling Tactics

The world economy has recovered from the recession. However the US is still facing slow recovery and unemployment problems. Moreover real estate sentiment is still cautious and anyone selling a property has to adopt the right marketing tactics. To get the maximum price from the property for sale and ensure its quick sale, it’s necessary to follow the below mentioned steps:

Get the Help of a Professional Home Stager. The recession had given rise to professional home staging because selling a property has become arduous in these difficult times. A professional stager visits a property for sale and highlights the defects that should be rectified by the owner. The aim is to make the property attractive to prospective buyers.

Give the Property Greater Visibility. Once staging is done, it is time to market the property. Marketing means providing greater visibility to the home so that larger numbers of prospective buyers are able to see it. This increases the probability of finding the right buyer.

The owner of the property should have it photographed by a professional certified home stager. Vivid, impactful photographs of the interior and exterior are then uploaded on the realtor site. Since 90% of buyers are online first before they visit the home, the property gets great exposure.

Professional Help and Right Pricing. There are many real estate agents out there who are well versed in the business. The owner can gain immensely from their knowledge and get the right price for the home. Price plays an important role in the sale of the property.

The owner of the property (with the help of the real estate agent) should study the prevailing market conditions and price the property according to the prevailing rates. Professionally staging the property will result in a quicker sale even now when the real estate market is struggling. Contact Interiors Refined by Paula for a consultation.

Letting the Sour Housing Market Work for You

With mortgage rates inching higher every month and the burst bubble of the real estate market, just about everyone is staying away from buying new homes. So, what reason does anyone have to buy sooner rather than later?

Incentives.
According to the National Association of Home Buyers, somewhere around 75 percent of builders are offering incentives right now.

A CNN-Money article documented this curious trend in the housing market, as things get tighter, realtors and home builders are looking for any possible enticement to get people to buy now.

For instance:

• No Closing Costs
• No payments for six months (Yes, on your house, this isn’t a car ad).
• $10,000 towards an in-ground pool
• Upgraded appliances
• Free expert landscaping
• Plasma TVs
• $5,000 gift certificates to upgrade your home.
• New Cabinets
• New Countertops (granite, of course)
• Marble baths
• Price cuts up to 6 percent
• Price cuts of 10 percent or more on new homes
• Lower mortgage rates

And those are just the incentives offered from realtors and builders. If you’re looking to buy direct without the aid of a realtor, you can still get in on the incentive deals. One couple in Colorado is offering round-trip airfare to any destination in Europe, or an expensive bottle of wine to anyone who will buy their condo.

Other offers in the same area included a month of professional massages or the use of a personal chef for a period of time.

Brokers across the country are reporting similarly strange behaviour, like sellers willing to give a 20 percent discount to anyone who bought by a certain date. Or others offering merchandise, like a Vespa scooter or plane tickets to anywhere in the US if their house was bought quickly.

One unique buyer in Rhode Island was actually offering a Lexus automobile with his property.

While it’s unknown if this trend will continue, these incentives are helping to move properties that might not other wise sell as quickly. Take it as a sign of desperation or a sign of sillyness, but as long as the housing market across the United States shows signs of slowing, incentives, big and small, serious and bizarre are here to stay.